The Faces of Your Neighborhood

The Faces of Your Neighborhood

Cognitive Development Lab (Loyola University Chicago)

Who Can Participate

Infants age 9 months to 12 months, born full-term (38+ weeks) who live in the United States.

What Happens

Your child will view a picture of a woman’s face. Then, we will show your baby pictures of the same person and a new face. This will be repeated one more time. We want to see which face your baby will pay attention to more.

What We're Studying

We know many things about which faces babies prefer to look at. One is that babies usually prefer to look at faces that belong to races that are familiar to them, and that this can begin as early as 5 months old. We are interested in looking at whether babies will look longer at the face of someone from an unfamiliar race. This is called the Other Race Effect, and we are studying whether this is different depending on where you live (your zip code). This study benefits from babies participating no matter what their previous familiarity with faces from different races, and the results will increase our understanding of the development of face processing and face preferences in infants.


10 minutes


For your participation, you will be sent a $5 Amazon e-gift card after we confirm your consent video and check that your child meets all eligibility criteria. If you have multiple children that participate, you will receive one gift card per child. Each child is able to participate one time. Your baby should be clearly visible in the video consent and throughout the trials. You should receive the gift card to the email provided within 1 week of your participation.

This study is conducted by Maggie Guy (contact:

Would you like to participate in this study?